Job Description
Summary:
Director of Admissions and Marketing sought for strategic leadership in pupil recruitment and marketing.
About the School:
Located in a historic city with strong academic and cultural foundations, the school has a long tradition of excellence and a commitment to nurturing well-rounded, confident students.
The Opportunity:
The Director of Admissions and Marketing will lead efforts in pupil recruitment and marketing, playing a key role in shaping the school's visibility and attracting high-quality applicants. This is a strategic and impactful position within the Senior Leadership Team.
Key Responsibilities:
- Develop and implement a comprehensive admissions and marketing strategy to meet recruitment targets.
- Build and maintain strong relationships with prospective families, schools, and external partners.
- Manage and oversee the admissions process, ensuring a seamless and positive experience for applicants.
- Coordinate marketing campaigns across digital and traditional channels to enhance the school’s profile.
- Collaborate with the Senior Leadership Team to align admissions and marketing activities with the school’s strategic goals.
- Analyze recruitment data and trends to refine strategies and improve outcomes.
- Support the school’s events and open days, contributing to a welcoming and engaging environment.
- Ensure compliance with all relevant policies, legal requirements, and industry standards.
Qualifications & Skills:
Required
- Proven experience in admissions and marketing within the education sector, preferably in independent schools.
- Strong leadership and management experience, with the ability to lead and motivate a team.
- Excellent communication and interpersonal skills, with the ability to engage effectively with a wide range of stakeholders.
- Demonstrated success in achieving recruitment targets and growing school visibility.
- Strong organizational and time management skills, with the ability to work to tight deadlines.
Preferred
- Experience in developing and implementing marketing campaigns across multiple platforms.
- Knowledge of the independent school sector and its unique recruitment and marketing challenges.
- Experience in managing a budget and overseeing external agencies or vendors.
- Familiarity with digital marketing tools and analytics platforms.
Compensation & Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and continued learning.
- Access to a vibrant, supportive, and inclusive school community.