Job Description
Summary:
Head of Admissions and Marketing needed at a leading co-educational prep school.
About the School:
A school located in North Yorkshire, offering a co-educational prep education for children aged 3–13, with a strong emphasis on academic excellence and a wide range of co-curricular opportunities. The school is part of the Rugby School Group, known for its commitment to developing well-rounded, compassionate global citizens.
The Opportunity:
As the Head of Admissions and Marketing, you will be instrumental in promoting the school’s unique ethos and high standards to families across the UK and internationally. This is an exciting opportunity to shape the school’s future and contribute to its continued growth and success.
Key Responsibilities:
- Develop and implement a strategic marketing and admissions plan to increase the school’s visibility and attract new families.
- Build and maintain strong relationships with prospective families, current parents, and the wider community.
- Collaborate with the Headmaster and senior leadership team to align marketing and admissions activities with the school’s vision and values.
- Oversee the admissions process, ensuring a seamless and positive experience for applicants and their families.
- Manage and grow the school’s digital and print marketing materials, including website, social media, and promotional content.
- Monitor and evaluate the effectiveness of marketing campaigns and admissions strategies, making data-driven recommendations for improvement.
- Represent the school at open days, fairs, and other events, showcasing the benefits of an Aysgarth education.
- Work closely with the admissions team to ensure consistent messaging and a high standard of service.
Qualifications & Skills:
Required
- Proven experience in marketing, admissions, sales, or business development, ideally within the education sector.
- Strong leadership and management skills, with the ability to lead a team and deliver results.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships at all levels.
- Strategic thinker with the ability to develop and implement long-term marketing and admissions plans.
- Demonstrated success in growing student numbers and increasing school visibility.
Preferred
- Experience working within a school or educational institution, preferably in a senior role.
- Familiarity with the UK education sector and the admissions process for prep schools.
- Experience with digital marketing, including social media, content creation, and SEO.
- Knowledge of the Rugby School Group and its ethos.
- Strong organisational skills with the ability to manage multiple priorities and deadlines effectively.
Compensation & Benefits:
- Competitive salary and benefits package.
- Excellent professional development opportunities within a supportive and collegiate team.
- Access to high-quality facilities and resources as part of the Rugby School Group.
- A dynamic and inspiring working environment in a beautiful setting.