Head of Marketing

Summary: Head of Marketing role at a leading London Prep School with strategic marketing and brand development opportunities.

About the School: A vibrant, welcoming school for children aged 2 to 13, located in the heart of South Kensington, offering exceptional academic and pastoral care in a unique educational environment.

The Opportunity: Join a dynamic school in central London as Head of Marketing, driving brand awareness, recruitment, and strategic marketing initiatives across all year groups. This is a pivotal role in shaping the school's visibility and growth in a competitive market.

Key Responsibilities:

• Lead and develop the school’s marketing strategy to enhance brand visibility and attract new pupils.
• Collaborate with the Head of Admissions to build and maintain the school’s reputation across local, regional, and international markets.
• Create and implement multichannel marketing campaigns that reflect the school’s values and educational ethos.
• Represent the school as a key public face, engaging with parents, stakeholders, and the wider community.
• Monitor and analyze marketing performance to ensure effectiveness and alignment with school objectives.
• Work closely with internal teams to ensure marketing efforts support and complement the school’s academic and pastoral goals.

Qualifications & Skills:

Required

• Proven experience in marketing and pupil recruitment within the prep school sector.
• Strong understanding of marketing principles and multichannel campaign execution.
• Excellent communication and interpersonal skills, with the ability to represent the school effectively.
• Demonstrable track record in driving brand awareness and recruitment outcomes.
• Ability to work collaboratively with cross-functional teams and lead strategic initiatives.

Preferred

• Experience with digital marketing, social media, and video content creation.
• Knowledge of the London prep school market and parent motivations.
• Background in education or a related field.
• Leadership experience in a fast-paced, high-impact environment.

Compensation & Benefits:

• Competitive salary based on qualifications and experience.
• School fee discount.
• Exclusive third-party discounts.
• Professional development opportunities.
• Access to a global network of schools through Cognita.