Marketing Manager

Summary:

Marketing Manager role at a prestigious school. Strategic and creative professional needed.

About the School:

A school with a long-standing commitment to education, innovation, and community engagement. It fosters excellence through a dynamic curriculum, strong pastoral care, and a wide network of educational partnerships.

The Opportunity:

As a Marketing Manager, you will play a pivotal role in shaping the school’s external profile and driving engagement with key audiences. This is a strategic and hands-on role, ideal for someone who can balance creative vision with operational execution while aligning with the school’s mission and values.

Key Responsibilities:

• Develop and deliver the annual marketing plan aligned with the school’s strategic goals.
• Lead the planning and execution of marketing campaigns targeting prospective parents, alumni, and stakeholders.
• Shape messaging priorities and campaign calendars in collaboration with senior leadership.
• Oversee the production of high-quality written content for publications, newsletters, and campaign materials.
• Manage digital advertising and coordinate campaigns with the Commercial Team and Development Office.
• Ensure campaigns reflect audience insights and data-driven strategies.
• Collaborate with the Communications Team to deliver persuasive multimedia content.
• Support alumni engagement and fundraising efforts through targeted campaigns.

Qualifications & Skills:

Required

• Degree or relevant professional marketing qualification.
• Proven experience in strategic marketing or admissions marketing.
• Demonstrable track record in developing and executing multichannel marketing strategies.
• Strong digital marketing and social media management skills.
• Excellent copywriting and editorial abilities.
• Proficiency in Canva, Adobe InDesign, Premiere Pro, and Microsoft Office.
• Strong analytical skills with the ability to interpret campaign performance data.
• Strategic thinker with the ability to prioritise audiences and messages.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Preferred

• Experience in the education sector or working with independent schools.
• Knowledge of UK and international pupil recruitment strategies.
• Experience in developing and managing digital advertising campaigns.
• Experience in working with cross-functional teams and senior leadership.

Compensation & Benefits:

• Competitive salary and benefits package.
• 11% employer contribution to pension scheme.
• Enhanced maternity and paternity leave scheme.
• Access to sport and leisure facilities and discounts at local businesses.