Job Description
Summary:
Director of Marketing and Admissions seeking strategic leader with experience in education marketing and admissions.
About the School:
A school with over 500 years of history and a strong reputation for academic excellence, cultural and sporting achievements, and high-quality pastoral care. It is a progressive institution that values community, innovation, and the well-being of its students.
The Opportunity:
As the Director of Marketing and Admissions, you will lead the development and implementation of a comprehensive marketing and admissions strategy across a family of three independent schools. This is a pivotal role that will shape the future of the institution and enhance its profile, engagement, and long-term advocacy.
Key Responsibilities:
- Develop and execute a multi-channel marketing strategy to drive admissions and build brand awareness.
- Lead and inspire a 13-strong team of marketing and admissions professionals.
- Collaborate with internal stakeholders and external partners to ensure alignment with the school’s strategic goals.
- Build and maintain strong relationships with current parents, alumni, and key stakeholders.
- Deliver targeted communication campaigns that reflect the school's values and mission.
- Monitor and evaluate the effectiveness of marketing initiatives and admissions outcomes.
- Ensure consistent branding and messaging across all platforms and channels.
- Support the school’s growth by identifying and capitalizing on new opportunities for engagement and outreach.
Qualifications & Skills:
Required
- Proven experience in strategic marketing, communications, and admissions within the education sector.
- Demonstrable track record in leading teams and delivering results in a senior leadership role.
- Strong communication and stakeholder management skills.
- In-depth knowledge of the independent education landscape.
- Ability to develop and implement long-term strategic plans.
Preferred
- Experience in managing multi-channel marketing campaigns.
- Background in brand development and digital marketing.
- Familiarity with customer relationship management systems.
- Experience in driving admissions and enrollment growth.
- Strong understanding of data analytics and performance measurement.
Compensation & Benefits:
- Highly attractive remuneration package reflecting the seniority of the role.
- Comprehensive benefits including health, dental, and vision insurance.
- Opportunities for professional development and leadership growth.