Head of Marketing

Summary:

Head of Marketing role at a prestigious UK school. Lead marketing strategy and student recruitment.

About the School:

A leading UK boarding and day school, known for its outstanding academic and co-curricular programs, and a supportive, inclusive culture that nurtures confident, well-rounded young women.

The Opportunity:

As the Head of Marketing, you will lead a team to deliver the school’s ambitious marketing and recruitment goals. This is a pivotal role for a dynamic professional looking to make an impact in the independent education sector and elevate the school’s brand presence.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with the school’s brand and recruitment objectives.
• Lead market research and audience segmentation to inform targeted digital and traditional campaigns.
• Oversee the development of multi-channel brand messaging that reflects the school’s premium reputation.
• Manage and develop a high-performing marketing team, fostering creativity and innovation.
• Collaborate closely with the Head of Admissions to ensure cohesive recruitment and marketing efforts.
• Monitor and analyze campaign performance to optimize results and ensure continuous improvement.
• Build strong relationships with external partners, media, and stakeholders to enhance the school’s visibility.
• Ensure all marketing activities align with the school’s values, mission, and long-term strategic goals.

Qualifications & Skills:

Required

• Proven experience in marketing, preferably within the education sector.
• Strong strategic thinking and leadership skills with a track record of managing teams.
• Demonstrable success in brand development and multi-channel marketing campaigns.
• In-depth knowledge of the UK independent schools market.
• Excellent communication and interpersonal skills, with the ability to inspire and motivate a team.

Preferred

• Experience in digital marketing and social media strategy.
• Familiarity with CRM systems and marketing automation tools.
• Strong understanding of audience segmentation and data-driven marketing.
• Experience in managing large-scale recruitment campaigns.
• Knowledge of educational marketing trends and best practices.

Compensation & Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and career progression.
• Work-life balance with flexible working arrangements.
• Access to a supportive and collaborative working environment.