Digital Marketing Director - Maternity Cover

Summary:

Digital Marketing Director - Maternity Cover. Lead impactful marketing initiatives at a prestigious UK school.

About the School:

A school with a rich history and global outlook, offering a distinctive Jesuit education rooted in tradition and excellence. It fosters individuality, generosity, and service in a supportive and diverse community.

The Opportunity:

As the Digital Marketing Director on maternity cover, you will lead and shape the school’s digital marketing strategy, driving engagement and visibility across multiple platforms. This role offers a unique opportunity to influence the school’s brand presence and support its mission of excellence in education.

Key Responsibilities:

• Support the Director of Admissions and Marketing in strategic planning and delivery of marketing initiatives
• Manage and optimise the relationship with the PPC agency to ensure campaign performance
• Lead and oversee the development of digital campaigns, from concept to execution
• Manage and schedule social media content across platforms including Facebook, Instagram, LinkedIn, TikTok, BlueSky, and YouTube
• Create engaging video content using platforms such as CapCut
• Track and report on digital performance against KPIs, making data-driven recommendations
• Oversee the maintenance and updating of the school’s website content
• Manage the day-to-day administration of the marketing budget
• Brief and collaborate with the Graphic Designer to produce high-quality digital assets
• Research and analyse market trends and competitor activity to inform marketing strategies
• Attend and support events, including Open Days and the Royal Lancashire Show

Qualifications & Skills:

Required

• Proven experience in digital marketing and campaign management
• Strong understanding of SEO and digital strategy
• Experience with social media management platforms such as Sprout Social
• Excellent communication and organisational skills
• Ability to manage budgets and deliver cost-effective marketing plans
• Experience in content creation, including video and social media content
• Familiarity with market research and data analysis techniques
• Strong attention to detail and ability to meet deadlines

Preferred

• Experience with international marketing channels such as WeChat
• Familiarity with brand guardianship and marketing best practices
• Experience in a school or education sector setting
• Knowledge of Adobe Creative Suite or similar design tools
• Experience in managing a small team or department

Compensation & Benefits:

• Competitive salary package
• Comprehensive benefits including health, dental, and vision insurance
• Generous leave entitlements and flexible working arrangements
• Professional development and training opportunities
• A supportive and inclusive working environment