Marketing Officer

Summary:

Marketing Officer opportunity at a prestigious school in Gurugram.

About the School:

A school committed to academic excellence, character development, and cultural enrichment, with a strong legacy rooted in tradition and innovation.

The Opportunity:

We are seeking a proactive and creative Marketing Officer to support impactful marketing, communications, and branding initiatives. This role offers the chance to contribute to the growth and visibility of a school renowned for its world-class education and vibrant community.

Key Responsibilities:

• Assist in the planning and execution of high-impact marketing campaigns to elevate the school’s brand and drive enrolment.
• Coordinate seasonal campaign rollouts across print, digital, and outdoor media platforms.
• Monitor campaign performance, track key metrics, and prepare reports for data-driven decision-making.
• Develop compelling content for digital and print platforms including newsletters, brochures, and press releases.
• Coordinate with creative teams to produce high-quality visual and multimedia assets.
• Maintain and update the school’s website with news, academic highlights, and event updates.
• Support SEO and digital advertising efforts through keyword research and analytics tracking.
• Assist in the planning and delivery of events such as Open Days and parent tours.
• Prepare and manage event-specific promotional materials and signage.
• Draft engaging communications for stakeholders including parents, staff, and partners.
• Uphold consistent brand guidelines across all communications and visual materials.
• Conduct competitor benchmarking and market research to inform marketing strategies.

Qualifications & Skills:

Required

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field.
• 2–4 years of marketing experience, preferably in education or service sectors.
• Proven experience managing social media and digital marketing platforms.
• Proficiency in Microsoft Office and basic graphic design tools (e.g., Canva, Adobe Suite).
• Strong understanding of marketing principles including digital marketing, branding, and content creation.
• Proficiency in marketing tools and platforms including social media management and website CMS.

Preferred

• Experience in videography and photography.
• Familiarity with advanced marketing software and analytics tools.

Compensation & Benefits:

• Competitive salary and benefits package.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and training.