Digital Marketing Coordinator

Summary:

Join a school as a Digital Marketing Coordinator and help shape its online presence with engaging content and strategic campaigns.

About the School:

A highly selective school with a strong academic reputation, the school fosters a culture of innovation, creativity, and community. It is committed to nurturing well-rounded students through a unique blend of academic excellence and playful learning.

The Opportunity:

As a Digital Marketing Coordinator, you will be central to enhancing the school’s online presence through creative content and strategic digital campaigns. You will play a key role in promoting the school’s vibrant community and academic excellence, ensuring that its digital platforms reflect its mission and values.

Key Responsibilities:

• Develop and deliver high-quality digital content across the school’s website, social media, and other digital platforms.
• Create visually engaging and compelling content that showcases the energy and spirit of school life.
• Plan and execute a publishing calendar, managing the scheduling of social media content.
• Collaborate with the Marketing Manager to design and implement creative campaigns that engage and inspire.
• Maintain and update the school’s website, ensuring it reflects the latest marketing strategy and brand guidelines.
• Manage external agencies and digital tools, including social media management platforms and content management systems.
• Analyze digital performance using SEO, Google Analytics (GA4), and paid advertising tools to optimize campaigns.
• Support the development of digital initiatives, including video production and photography for marketing purposes.

Qualifications & Skills:

Required

• Proven experience in a digital marketing role, with a strong portfolio of work.
• Excellent skills in content creation, including photography, video editing, and storytelling.
• Proficiency in using digital marketing tools such as Google Analytics (GA4), Google Ads, and social media management platforms.
• Experience with website content management systems and digital publishing tools.
• Strong understanding of SEO best practices and digital campaign management.
• Ability to manage external agencies and work collaboratively in a team environment.

Preferred

• Experience with bespoke app development and digital platform management.
• Familiarity with Facebook Ads Manager, Twitter Ads, and LinkedIn Advertising.
• Background in education or school marketing, with an understanding of the sector’s unique needs.
• Strong creative vision and the ability to bring ideas to life across multiple digital channels.

Compensation & Benefits:

• Competitive salary and pay progression opportunities.
• Access to professional development and training grants for qualifications.
• Comprehensive benefits package, including health, dental, and vision insurance.